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SEATTLE AREA POISED TO BE THE HUB FOR VR AND AR INNOVATION


Washington State’s thriving interactive media industry is taking center stage at the Immerse Summit today in Bellevue. Washington Interactive Network (WIN) announced today that the number of companies in interactive entertainment and development has increase by over 180% since 2007, now reaching over 420 companies with almost 40 companies in the bourgeoning sub-cluster of Virtual Reality (VR) and Augmented Reality (AR).

Virtual and augmented reality are proliferating among all segments of the game industry. The release of Pokémon Go has been one of the largest breakthroughs of augmented reality into the casual game market and the social medial market. Technology like the HoloLens generate opportunities for AR and VR in the core game market.

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